《纳瓦尔宝典》——如何致富39条

书名：《纳瓦尔宝典》

作者：埃里克·乔根森

作者是一名产品策略师、作家。2011年加入 Zaarly 创始团队。其商业博客 Evergreen 粉丝超过百万。他作为陌生人收集和整理了纳瓦尔发表于 Twitter 等自媒体平台的文章、语录，汇编成《纳瓦尔宝典》，在征求了纳瓦尔的首肯后正式出版。

纳瓦尔

纳瓦尔·拉威康特（Naval Ravikant）是硅谷著名的企业家，风险投资人，他被誉为股权众筹鼻祖，同时也是一个被很多人奉为“引路人”的深度思考者。作为 AngelList 的 CEO 及联合创始人，他投资了近200家公司，是 Uber、Twitter、Yammer 等众多明星创业公司的早期投资人。

他曾在 twitter 发表了一个包含39条推文的系列：How to Get Rich(without getting lucky)【国内译为纳瓦尔宝典】，一时间洛阳纸贵，引来众多大佬和推友的关注转发和讨论，在全球引发推文风暴。《纳瓦尔宝典》这本书主要讲述的就是这39条内容。

纳瓦尔的推特

How to Get Rich (without getting lucky): 1.Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy. 2.Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you. 3.Ignore people playing status games. They gain status by attacking people playing wealth creation games. 4.You’re not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom. 5.You will get rich by giving society what it wants but does not yet know how to get. At scale. 6.Pick an industry where you can play long term games with long term people. 7.The Internet has massively broadened the possible space of careers. Most people haven't figured this out yet. 8.Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest. 9.Pick business partners with high intelligence, energy, and, above all, integrity. 10.Don't partner with cynics and pessimists. Their beliefs are self-fulfilling. 11.Learn to sell. Learn to build. If you can do both, you will be unstoppable. 12.Arm yourself with specific knowledge, accountability, and leverage. 13.Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you. 14.Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.

15.Building specific knowledge will feel like play to you but will look like work to others. 16.When specific knowledge is taught, it’s through apprenticeships, not schools. 17.Specific knowledge is often highly technical or creative. It cannot be outsourced or automated. 18.Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage. 19.The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon. 20.“Give me a lever long enough, and a place to stand, and I will move the earth.” - Archimedes 21.Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media). 22.Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment. 23.Labor means people working for you. It's the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it. 24.Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you. 25.Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep. 26.An army of robots is freely available - it's just packed in data centers for heat and space efficiency. Use it. 27.If you can't code, write books and blogs, record videos and podcasts. 28.Leverage is a force multiplier for your judgement. 29.Judgement requires experience, but can be built faster by learning foundational skills. 30.There is no skill called “business.” Avoid business magazines and business classes.

31.Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.

32.Reading is faster than listening. Doing is faster than watching.

33.You should be too busy to “do coffee," while still keeping an uncluttered calendar.

34.Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.

35.Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.

36.Become the best in the world at what you do. Keep redefining what you do until this is true.

37.There are no get rich quick schemes. That's just someone else getting rich off you.

38.Apply specific knowledge, with leverage, and eventually you will get what you deserve.

39.When you're finally wealthy, you'll realize that it wasn't what you were seeking in the first place. But that's for another day.

如何致富（不走运）： 1.追求财富，而不是金钱或地位。财富是拥有在您睡觉时赚取的资产。金钱是我们转移时间和财富的方式。地位是你在社会等级中的位置。 2.了解道德财富的创造是可能的。如果你暗地里鄙视财富，它就会离你而去。 3.无视玩地位游戏的人。他们通过攻击玩财富创造游戏的人来获得地位。 4.你不会因为出租你的时间而致富。您必须拥有股权——企业的一部分——才能获得财务自由。 5.通过给社会提供它想要但还不知道如何获得的东西，你将致富。规模化。 6.选择一个你可以和长期的人玩长期游戏的行业。 7.互联网极大地拓宽了职业的可能空间。大多数人还没有弄清楚这一点。 8.玩迭代游戏。生活中所有的回报，无论是财富、人际关系还是知识，都来自复利。 9.选择具有高智慧、活力，最重要的是正直的商业伙伴。 10.不要与愤世嫉俗者和悲观主义者合作。他们的信念是自我实现的。 11.学会销售。学习建造。如果你能做到这两点，你将势不可挡。 12.用特定的知识、责任和影响力武装自己。 13.特定知识是您无法通过培训获得的知识。如果社会可以培养你，它可以培养其他人，并取代你。 14.特定知识，是在你被单纯的好奇与热情所驱动的过程中获得的，而不是在寻找当下什么最热门的过程中获得

15. 积累特定知识对您来说就像玩耍，但对其他人来说却像是工作。 16.当教授特定知识时，它是通过学徒而不是学校。 17.特定知识通常是高度技术性的或创造性的。它不能外包或自动化。 18.承担责任，以自己的名义承担商业风险。社会将以责任、公平和影响力回报你。 19.最负责任的人拥有独特的、公开的和冒险的品牌：奥普拉、特朗普、坎耶、埃隆。 20.“给我一根足够长的杠杆，一个立足点，我就能撬动地球。” - 阿基米德 21.财富需要杠杆。业务杠杆来自资本、人员和产品，没有边际复制成本（代码和媒体）。 22.资本意味着金钱。要筹集资金，请运用您的专业知识，承担责任，并表现出良好的判断力。 23.劳动意味着为你工作的人。这是最古老、最受争议的杠杆形式。劳动杠杆会给你的父母留下深刻印象，但不要浪费你的生命去追逐它。 24.资本和劳动力是被许可的杠杆。每个人都在追逐资本，但总得有人给你。每个人都试图领导，但必须有人跟随你。 25.代码和媒体是未经许可的杠杆。他们是新贵背后的杠杆。您可以创建在您睡觉时为您工作的软件和媒体。 26.机器人大军是免费提供的——它们只是为了热量和空间效率而被打包在数据中心中。用它。 27.如果你不会编码，那就写书和写博客，录制视频和播客。 28.杠杆是您判断力的倍增器。 29.判断力需要经验，但可以通过学习基础技能更快地建立起来。 30.没有称为“业务”的技能。避免商业杂志和商业课程。

31. 学习微观经济学，博弈论，心理学，说服力，伦理学，数学，和计算机。

32. 阅读比听更快，做比看更快。

33. 你应该忙到没有时间喝咖啡会面他人，但同时你应该保持日程的井然有序。

34. 给自己设置并执行一个有抱负的时薪。如果修复一个问题节省费用比时薪少，忽略它。如果外包任务比你的时薪便宜，外包它。

35. 尽最大可能的努力工作。虽然和谁一起工作，在哪件事上工作比“努力工作”重要许多。

36. 在你所做的事情上成为世界上最好的。不停的重新定义你的工作直到成真。

37. 不会有快速致富的体系。只是有人想从你身上发财。

38. 运用特种知识的同时，加上杠杆，最终你会得到你想要的。

39. 当你最终获取了财富，你会意识到这并不是你最开始想寻找的东西。不过这是后话了。