The 2010 World Cup jersey war

In professional football history, the legend of adidas since 1970 to
FIFA official partner status, has been providing the World Cup, and
officially designated the ball to the referee, officials and caddy
equipment and provide the products in the World Cup and the use of
FIFA's mark privileges. The World Cup in the main 32 teams, with 11
teams will be wearing adidas. Adidas from 2009 second World Cup start
out relevant commodities, the expected total sales will reach 1.3
billion euros in Asia, and plans to keep the 10% increase sales. The
2006 World Cup, relying on the advantage of being and adidas, sales
100.84 billion euros, year-on-year increase 52 percent. Sales for the
first time in history more than 100 billion euros, only an income
will increase in football, more than 12 million euros (30%).
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