10 designing principles

In his ten famous principles, Rams contends that good designs:

1. Is innovative;

2. Makes a product useful;

3. Is aesthetic;

4. Makes a product understandable;

5. Is unobtrusive;

6. Is honest;

7. Is long-lasting;

8. Is thorough down to the last detail;

9. Is environmentally friendly;

10. Involves as little design as possible.

References

Nitta, Kyosuke. (2019). 25 Years of Fleece. LifeWear, Issue 01, 2019 Fall&Winter, p32.