The introduction of 《The lean startup》

Entrepreneurship can be taught and learned.

The guide stories of 《lean startup》.

Entrepreneurship can be learned and taught by following the right process. Entrepreneurship is a kind of management, from the stories of the author and his experience, the boring things are the one that matters, startup's success is not a combination of good genes or being in the right place at the right time.

The story of IMVU:

1. Build a minimul viable product and charge money for it;

2. After securing the early customers, we change the product constantly - much too fast by traditional standards.

3. The author and his colleagues, who is a cto of IMVU, they viewd the feedback of their customers as an only one resource of information about their product of overall vision. In fact, they run experiments on their customers than cater to their whims.

The Lean Startup, a new approach of creating continuous innovation:

1. Lean manufacturing

2. design thinking

3. customer development

4. product development ideas

Focus on customers' needs.