每日一记 14/12/5【Refining Your Mobile Onboarding Experience Using Visual Analytics】
1.Inviting Users To Stay
Onboarding post-download could include a variety of techniques to keep users engaged during their first time using your app. Think of onboarding as building an entry ramp for people to use the app. Turning first-time users into active and engaged ones is at the core of creating the ultimate onboarding experience.
Things that usually work for a web-based application tend not to work for a hybrid or native app and vice versa. Thinking that it will is a big waste of time. For example, native apps that invite users to create an account through Facebook (one-click registration) by using their details stored on the device provide a smooth onboarding experience. Web-based apps, however, will redirect users to a Facebook page, with a different UI, and if the user is not logged in, they will be required to enter their email address and password and then return to the app’s page. Obviously, registering accounts using Facebook log-in details is less effective when onboarding in a web-based app.
You have so many elements to consider when designing an onboarding experience. Design mixed with psychology should be at the core, and you’ll need to identify your target audience, along with the devices they use, as well as detailed demographics such as age and language, and so much more.
Balance and harmony are not just for practicing the art of Zen, but also for designing your app’s onboarding experience. You need to wow them from the start. Otherwise, they might just say bye-bye to your app or, worse, delete it.
2.Onboarding The Right Way
Let’s look at a few examples of app onboarding experiences and the techniques used to grab users and keep them coming back.
1）INLINE HINTING
YouTube Capture’s onboarding experience begins with a quick tutorial. It then uses inline hints to teach users the UI of the app. The app is simple, so indicating what to do next is very effective at bringing users on board.
Think of a first-time user as someone who has landed on another planet. They’d like to explore. Inline hinting is a technique that gives them the freedom to do so, while progressively disclosing various features. It educates them during the exploration phase, thereby connecting them more closely to your app in an unobtrusive fashion. These users are essentially like newborns, needing guidance at every turn.
2）TUTORIAL DESIGN
Mailbox uses a slick interactive tutorial to quickly tell users about the unique features of the app and how to use them.
A tutorial, like the one above, guides the user in an orderly fashion and promotes interaction. It includes short and to-the-point messages that are easily comprehended by the user. This keeps them engaged in the onboarding process, while educating them on the key features, yet moving forward. This makes the experience frictionless and greatly reduces the bounce rate.
3.Onboarding The Wrong Way
Now that we’ve seen some good examples, let’s look at less effective ones.
1）POOR APP FLOW
Look at the Sochi Winter Olympics’ official app below. This is an example of an inadequate onboarding experience. When you launch the app, a screen opens telling you that it’s loading. The seven-step process to set up the app is a lesson in ineffective design. It doesn’t stop there. Once you get through setting it up, the app takes you to a page with really small text and images. The app is a maze, with no hints at all of where you should be going or what you should be doing.
It no doubt got a lot of use and frustrated many users, but if it was just a random app in the app store and not the official app for the Winter Olympics, then the deletions would mount. Take this unappealing design as an example of an ineffective onboarding experience. “Offboarding” would be a better term.
When a user launches your app, the last thing you want to do is tell them to wait. And if they must wait, figure out ways to engage them. Perhaps offer some content they can read while the process completes. Or perhaps the set-up process is way too long. Design it to be as short and to the point as possible. Give the user what they came for as quickly as possible.
【当用户登录你的app，你想让他做的最后一件事就是告诉他们等待。但是如果他们必须等待，那么就需要计算几步就能让他们使用。也许当他们在完成的过程中，提供一些可以阅读的内容会好一点。设计应该尽可能的短而抓住重点。尽可能快速的给用户他们所想要的。】
Give them the option to sign in with one click through their Facebook account and to set their preferences. These screens should take no more than five seconds to complete. When they get to the app’s main content, ensure that the font sizes are proportional to each other and that people can read the text.
【给他们而外的登陆地址，这些屏幕应该尽量少于5秒来完成。当他们了解了app的主要内容，确保字体大小合适。】
Using visual analytics, you will see whether there is any friction when users navigate the app… unless you’ve developed the official app for the Sochi Winter Olympics, in which case users won’t have much of a choice.
2）OVERWHELMING THE USER
The onboarding experience for Project, a magazine app, starts out simple enough with a few pages that introduce the experience, before getting into the nitty gritty. Then, it brings users to this page:
【】
3.Onboarding Best Practices
1）GIVE AN OVERVIEW
【首先给一个综述】
Look at the magazine app Zinio, shown below. It showcases the most important areas of the app and uses arrows to keep the app’s context visible. This enables the user to see the areas they are looking for.
Make sure that the connection between the information you provide during onboarding and how the user applies that information in their day-to-day experience is as clear as possible.
【确保在他们登录时你所提供的信息和用户日后每天实施这个信息的链接尽可能的清晰。】
2）SHOW THE VALUE
【然后展示价值】
Here is your chance to shine. You don’t get a second chance to make a first impression, so show them what your app’s got. Pinpoint the value of your app and explain it in a few screens. Show that your app will give users what they want. Nothing else matters. Once you’ve brought them onboard, you can optimize the experience and engage them in future.
【你没有第二次机会让人们印象深刻，所以向人们展示你的app有什么。在几张屏幕里准确描述你的app的价值并解释。展示你的app将会给用户他们所想要的。一旦你让这些用户使用，你要不断地优化体验。】
By the end of Uber’s onboarding, which takes up four screens, users know exactly what they’ll be getting and feel encouraged to start using the app.
【用户确切地知道了他们能从你这儿得到什么，被鼓励去开始使用app】
3）SHOW WHAT THEY NEED TO GET TO THE NEXT STEP
【其次展示下一步需要做什么】
Present users with just the information they need to get to the next step in the application. This will be their guide and will make for a smooth onboarding experience. Look at the following two screenshots of the Birdhouse app for iOS. It tells users right up front what the app is for and what they need to know in order to use it.
【在应用中向用户展示他们要进行到下一步的信息。对他们来说是一种引导，同时也是一种很舒适的线上体验。例如下图：告诉了用户这个是用来做什么的，他们需要知道什么来使用这个应用】
The first screen (on the left) explains what information is needed for the user to start using the app. The second screen explains, like clockwork, how the “History” function works, at precisely the moment users would need it (after posting their first tweet).
4.Tutorial Strategies For Different Types of Apps
【不同类型app的引导方式】
Below are a few types of tutorials that are commonly used for different types of apps.
1）STEP-BY-STEP TUTORIAL: GAMING
【一步一步式：游戏】
In the gaming space, this type of tutorial guides the user through the game, letting them know how to play and what the rules are.
A step-by-step tutorial is perfect for gaming because it teaches users the ins and the outs of the game. It replaces a manual, which would bore most users, and a video, which most users would not want to sit through in order to start playing. After all, gamers love interaction more than anything else.
An interactive step-by-step tutorial positively reinforces the user every step of the way. When the user is guided at each step of the game in an interactive way and is encouraged by messages such as “Awesome job!” and “Way to go!,” they will be inspired to play.
【当用户在游戏中的每一步通过交互的方式被引导，然后收到类似“Awesome job!” 这样的鼓励语句，他们就被激发了玩的乐趣。】
2）HABIT-FORMING TUTORIAL: SOCIAL SHARING
【习惯养成式：社交分享】
Among photo-sharing apps, Pinterest takes the lead by walking users through a tutorial on finding images to create their first pin. The goal of this type of tutorial is to give the user their first taste of success and to get them addicted to the habit of pinning.
【在众多图像分享app中，Pinterest引导用户通过寻找图片来创造他们的第一个pin。这个引导的目标就是给用户成功的初次体验，来让用户沉浸在这种习惯中。】
If users don’t understand the concept of an app, they won’t return. This is why Pinterest introduces the concept of pinning in its onboarding tutorial, not letting the user go off on their own until completing the tutorial. This is the best type of tutorial for a photo-sharing app.
【如果用户不能理解一个app的概念，他们就不会再去使用。这就是为什么P会在初次登陆时介绍pin功能的概念，知道用户完成这个引导才让用户离开】
3）THE VALUE TOUR TUTORIAL: M-COMMERCE
【价值引导式：商业】
For m-commerce apps, you want to not only teach users how to use the app, but also demonstrate the value they will derive from it. As users explore what your app has to offer via the tutorial, you can demonstrate its value by presenting them with features that say, “Hey, customer! We care about you. After you’ve visited a few times, we’ll know what you like.” Going further, you could explain in the tutorial how enabling push notifications will enhance the mobile shopping experience. Show users how push notifications for products they like will come in the form of in-app messages such as, “Your favorite shoe brand is now on sale!” Implementing this strategy will make your onboarding more effective.
【对于商业类的app，你不仅想教会用是如何使用，也想向用户传递产品的价值。当用户用过引导探索你的app有什么时，你通过展示功能阐述产品的价值“hi，顾客，我们关心你，在你访问几次之后，我们就会知道你喜欢什么”。将来，你能用引导解释如何提示通知来巩固手机购物的体验。以app自带的消息模式向用户展示他们喜欢的产品可能会出现的通知，例如“你最喜欢的鞋正在打折”，实现这个能够让你的用户在线使用更有效。】
This value-oriented tutorial not only shows users how to use the app, but also engages them and communicates the app’s value.
【价值导向的阴道不紧要想用户展示如果使用app，还要鼓励用户使用并产品的价值有交流。】
5.Is Your Onboarding Experience Working?
【你的初次登陆导航管用么】
Once you design what you feel is the ultimate onboarding experience, how do you gauge success? How do you know whether your techniques are working?
Are users signing up after enjoying one month of free content? How engaged are they with your interactive tutorial? Are they abandoning your app? At what rate? What is the user’s first experience with navigating the screen like? Are they spending too much time on a certain screen? Are users dropping off after reaching a certain screen? Where is the friction? OK. No more questions, but you get the idea.
【你曾静设计自己所感觉的最终的引导登录体验，你的行亮标准是什么？
你知道你的技术能否实现它么？
用户注册之后能否享受一个月的免费使用么？
他们和你设计的交互是如何互动的？
他们有没有卸载了你的app？比率是多少？
用户第一次使用导航换屏幕的体验是什么?
他们有没有在一个确定的屏幕停留过多的时间？
他们有没有在一个确定的屏幕就放弃使用了呢？】
The answers to some of these questions and many more can be found with a visual mobile analytics tool. Really delve into the “why,” not just the “what,” when studying your users’ actions, and gain insight into their mobile experience. You want to find out more than just the percentages and numbers that traditional tools such as Google Analytics provide.
Let’s look at how the features of such a tool empower you to optimize, to monitor how users use your app in the real world, and to see through their eyes.
【当你要研究用户的动作时，要挖掘深成次的“原因”，而不是“行为是什么”，并且洞察他们的手机体验是什么】
1）TOUCH HEATMAPS
【温度接触】
This feature gives you an inside view of where users are engaging with your app. Visual touch heatmaps will help you to understand your users’ behavior, the reasons for their actions and which parts of the screen they are focusing on.
Take the log-in screen shown below. It includes three calls to action (CTAs). The second one is hardly being tapped on. So, you might consider removing it in order not to confuse users with too many CTAs and to make the experience more fluid.
【从图来看，第二个比较难按，所以你可能需要考虑移除来是的用户没有困扰。CTA技术】
You’ll notice that a lot of users are dropping off at this screen. Now, empowered with this knowledge, you can go back to the drawing board and eliminate the friction, and then monitor again. You will probably see that your drop-off rate in the onboarding process decreases as a result. Watch the video in the “User Recordings” section just below to learn what happens when users try to register via Facebook.
2）USER RECORDINGS
By reviewing user recordings, you can tell why users are taking a certain route to a particular screen. Perhaps you’ll notice that users are spending quite a bit of time on an intervening screen, with some dropping off shortly after. Investigating this, you see that that screen delivers no value to users and should be removed from the onboarding process entirely.
See the recording below, taken with Appsee’s App Analytics, showing a user who cannot create an account with Facebook due to a technical problem, as indicated by the popup message. This will give you insight into why users are dropping off the registration screen and don’t convert into active users. You can see the heatmap recordings in the “Touch Heatmaps” section above.
3）REAL-TIME VISUAL ANALYTICS REPORTING
The real-time feature is important to understanding why users do what they do at a particular time. With visual reporting, you will be presented with an aggregate of all user actions, which will provide insight into your mobile users’ behavior. You might see that, upon first launching the app, users are confused by the UI of a particular screen, such as an element that looks like a CTA but is really just an image. This will help you to refine the onboarding process and, in so doing, maximize the interface’s usability and make the UI conform to users’ expectations.
4）A/B TESTING
Freemium third-party tools exist, such as Optimizely and Apptimize, and are well worth checking out. One of their advantages is that they enable you to make visual changes to an app without having to wait for approval from the app store. You can compare two versions of your onboarding process, distributing the traffic between the two versions evenly, and then select the best performing version.
http://www.smashingmagazine.com/2014/11/20/refining-your-mobile-onboarding-experience-using-visual-analytics/
Onboarding post-download could include a variety of techniques to keep users engaged during their first time using your app. Think of onboarding as building an entry ramp for people to use the app. Turning first-time users into active and engaged ones is at the core of creating the ultimate onboarding experience.
Things that usually work for a web-based application tend not to work for a hybrid or native app and vice versa. Thinking that it will is a big waste of time. For example, native apps that invite users to create an account through Facebook (one-click registration) by using their details stored on the device provide a smooth onboarding experience. Web-based apps, however, will redirect users to a Facebook page, with a different UI, and if the user is not logged in, they will be required to enter their email address and password and then return to the app’s page. Obviously, registering accounts using Facebook log-in details is less effective when onboarding in a web-based app.
You have so many elements to consider when designing an onboarding experience. Design mixed with psychology should be at the core, and you’ll need to identify your target audience, along with the devices they use, as well as detailed demographics such as age and language, and so much more.
Balance and harmony are not just for practicing the art of Zen, but also for designing your app’s onboarding experience. You need to wow them from the start. Otherwise, they might just say bye-bye to your app or, worse, delete it.
2.Onboarding The Right Way
Let’s look at a few examples of app onboarding experiences and the techniques used to grab users and keep them coming back.
1）INLINE HINTING
YouTube Capture’s onboarding experience begins with a quick tutorial. It then uses inline hints to teach users the UI of the app. The app is simple, so indicating what to do next is very effective at bringing users on board.
 |
Think of a first-time user as someone who has landed on another planet. They’d like to explore. Inline hinting is a technique that gives them the freedom to do so, while progressively disclosing various features. It educates them during the exploration phase, thereby connecting them more closely to your app in an unobtrusive fashion. These users are essentially like newborns, needing guidance at every turn.
2）TUTORIAL DESIGN
Mailbox uses a slick interactive tutorial to quickly tell users about the unique features of the app and how to use them.
 |
A tutorial, like the one above, guides the user in an orderly fashion and promotes interaction. It includes short and to-the-point messages that are easily comprehended by the user. This keeps them engaged in the onboarding process, while educating them on the key features, yet moving forward. This makes the experience frictionless and greatly reduces the bounce rate.
3.Onboarding The Wrong Way
Now that we’ve seen some good examples, let’s look at less effective ones.
1）POOR APP FLOW
Look at the Sochi Winter Olympics’ official app below. This is an example of an inadequate onboarding experience. When you launch the app, a screen opens telling you that it’s loading. The seven-step process to set up the app is a lesson in ineffective design. It doesn’t stop there. Once you get through setting it up, the app takes you to a page with really small text and images. The app is a maze, with no hints at all of where you should be going or what you should be doing.
It no doubt got a lot of use and frustrated many users, but if it was just a random app in the app store and not the official app for the Winter Olympics, then the deletions would mount. Take this unappealing design as an example of an ineffective onboarding experience. “Offboarding” would be a better term.
 |
When a user launches your app, the last thing you want to do is tell them to wait. And if they must wait, figure out ways to engage them. Perhaps offer some content they can read while the process completes. Or perhaps the set-up process is way too long. Design it to be as short and to the point as possible. Give the user what they came for as quickly as possible.
【当用户登录你的app，你想让他做的最后一件事就是告诉他们等待。但是如果他们必须等待，那么就需要计算几步就能让他们使用。也许当他们在完成的过程中，提供一些可以阅读的内容会好一点。设计应该尽可能的短而抓住重点。尽可能快速的给用户他们所想要的。】
Give them the option to sign in with one click through their Facebook account and to set their preferences. These screens should take no more than five seconds to complete. When they get to the app’s main content, ensure that the font sizes are proportional to each other and that people can read the text.
【给他们而外的登陆地址，这些屏幕应该尽量少于5秒来完成。当他们了解了app的主要内容，确保字体大小合适。】
Using visual analytics, you will see whether there is any friction when users navigate the app… unless you’ve developed the official app for the Sochi Winter Olympics, in which case users won’t have much of a choice.
2）OVERWHELMING THE USER
The onboarding experience for Project, a magazine app, starts out simple enough with a few pages that introduce the experience, before getting into the nitty gritty. Then, it brings users to this page:
 |
【】
3.Onboarding Best Practices
1）GIVE AN OVERVIEW
【首先给一个综述】
Look at the magazine app Zinio, shown below. It showcases the most important areas of the app and uses arrows to keep the app’s context visible. This enables the user to see the areas they are looking for.
 |
Make sure that the connection between the information you provide during onboarding and how the user applies that information in their day-to-day experience is as clear as possible.
【确保在他们登录时你所提供的信息和用户日后每天实施这个信息的链接尽可能的清晰。】
2）SHOW THE VALUE
【然后展示价值】
Here is your chance to shine. You don’t get a second chance to make a first impression, so show them what your app’s got. Pinpoint the value of your app and explain it in a few screens. Show that your app will give users what they want. Nothing else matters. Once you’ve brought them onboard, you can optimize the experience and engage them in future.
【你没有第二次机会让人们印象深刻，所以向人们展示你的app有什么。在几张屏幕里准确描述你的app的价值并解释。展示你的app将会给用户他们所想要的。一旦你让这些用户使用，你要不断地优化体验。】
By the end of Uber’s onboarding, which takes up four screens, users know exactly what they’ll be getting and feel encouraged to start using the app.
【用户确切地知道了他们能从你这儿得到什么，被鼓励去开始使用app】
 |
3）SHOW WHAT THEY NEED TO GET TO THE NEXT STEP
【其次展示下一步需要做什么】
Present users with just the information they need to get to the next step in the application. This will be their guide and will make for a smooth onboarding experience. Look at the following two screenshots of the Birdhouse app for iOS. It tells users right up front what the app is for and what they need to know in order to use it.
【在应用中向用户展示他们要进行到下一步的信息。对他们来说是一种引导，同时也是一种很舒适的线上体验。例如下图：告诉了用户这个是用来做什么的，他们需要知道什么来使用这个应用】
 |
The first screen (on the left) explains what information is needed for the user to start using the app. The second screen explains, like clockwork, how the “History” function works, at precisely the moment users would need it (after posting their first tweet).
4.Tutorial Strategies For Different Types of Apps
【不同类型app的引导方式】
Below are a few types of tutorials that are commonly used for different types of apps.
1）STEP-BY-STEP TUTORIAL: GAMING
【一步一步式：游戏】
In the gaming space, this type of tutorial guides the user through the game, letting them know how to play and what the rules are.
A step-by-step tutorial is perfect for gaming because it teaches users the ins and the outs of the game. It replaces a manual, which would bore most users, and a video, which most users would not want to sit through in order to start playing. After all, gamers love interaction more than anything else.
An interactive step-by-step tutorial positively reinforces the user every step of the way. When the user is guided at each step of the game in an interactive way and is encouraged by messages such as “Awesome job!” and “Way to go!,” they will be inspired to play.
【当用户在游戏中的每一步通过交互的方式被引导，然后收到类似“Awesome job!” 这样的鼓励语句，他们就被激发了玩的乐趣。】
 |
2）HABIT-FORMING TUTORIAL: SOCIAL SHARING
【习惯养成式：社交分享】
Among photo-sharing apps, Pinterest takes the lead by walking users through a tutorial on finding images to create their first pin. The goal of this type of tutorial is to give the user their first taste of success and to get them addicted to the habit of pinning.
【在众多图像分享app中，Pinterest引导用户通过寻找图片来创造他们的第一个pin。这个引导的目标就是给用户成功的初次体验，来让用户沉浸在这种习惯中。】
 |
If users don’t understand the concept of an app, they won’t return. This is why Pinterest introduces the concept of pinning in its onboarding tutorial, not letting the user go off on their own until completing the tutorial. This is the best type of tutorial for a photo-sharing app.
【如果用户不能理解一个app的概念，他们就不会再去使用。这就是为什么P会在初次登陆时介绍pin功能的概念，知道用户完成这个引导才让用户离开】
3）THE VALUE TOUR TUTORIAL: M-COMMERCE
【价值引导式：商业】
For m-commerce apps, you want to not only teach users how to use the app, but also demonstrate the value they will derive from it. As users explore what your app has to offer via the tutorial, you can demonstrate its value by presenting them with features that say, “Hey, customer! We care about you. After you’ve visited a few times, we’ll know what you like.” Going further, you could explain in the tutorial how enabling push notifications will enhance the mobile shopping experience. Show users how push notifications for products they like will come in the form of in-app messages such as, “Your favorite shoe brand is now on sale!” Implementing this strategy will make your onboarding more effective.
【对于商业类的app，你不仅想教会用是如何使用，也想向用户传递产品的价值。当用户用过引导探索你的app有什么时，你通过展示功能阐述产品的价值“hi，顾客，我们关心你，在你访问几次之后，我们就会知道你喜欢什么”。将来，你能用引导解释如何提示通知来巩固手机购物的体验。以app自带的消息模式向用户展示他们喜欢的产品可能会出现的通知，例如“你最喜欢的鞋正在打折”，实现这个能够让你的用户在线使用更有效。】
This value-oriented tutorial not only shows users how to use the app, but also engages them and communicates the app’s value.
【价值导向的阴道不紧要想用户展示如果使用app，还要鼓励用户使用并产品的价值有交流。】
 |
5.Is Your Onboarding Experience Working?
【你的初次登陆导航管用么】
Once you design what you feel is the ultimate onboarding experience, how do you gauge success? How do you know whether your techniques are working?
Are users signing up after enjoying one month of free content? How engaged are they with your interactive tutorial? Are they abandoning your app? At what rate? What is the user’s first experience with navigating the screen like? Are they spending too much time on a certain screen? Are users dropping off after reaching a certain screen? Where is the friction? OK. No more questions, but you get the idea.
【你曾静设计自己所感觉的最终的引导登录体验，你的行亮标准是什么？
你知道你的技术能否实现它么？
用户注册之后能否享受一个月的免费使用么？
他们和你设计的交互是如何互动的？
他们有没有卸载了你的app？比率是多少？
用户第一次使用导航换屏幕的体验是什么?
他们有没有在一个确定的屏幕停留过多的时间？
他们有没有在一个确定的屏幕就放弃使用了呢？】
The answers to some of these questions and many more can be found with a visual mobile analytics tool. Really delve into the “why,” not just the “what,” when studying your users’ actions, and gain insight into their mobile experience. You want to find out more than just the percentages and numbers that traditional tools such as Google Analytics provide.
Let’s look at how the features of such a tool empower you to optimize, to monitor how users use your app in the real world, and to see through their eyes.
【当你要研究用户的动作时，要挖掘深成次的“原因”，而不是“行为是什么”，并且洞察他们的手机体验是什么】
1）TOUCH HEATMAPS
【温度接触】
This feature gives you an inside view of where users are engaging with your app. Visual touch heatmaps will help you to understand your users’ behavior, the reasons for their actions and which parts of the screen they are focusing on.
Take the log-in screen shown below. It includes three calls to action (CTAs). The second one is hardly being tapped on. So, you might consider removing it in order not to confuse users with too many CTAs and to make the experience more fluid.
【从图来看，第二个比较难按，所以你可能需要考虑移除来是的用户没有困扰。CTA技术】
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You’ll notice that a lot of users are dropping off at this screen. Now, empowered with this knowledge, you can go back to the drawing board and eliminate the friction, and then monitor again. You will probably see that your drop-off rate in the onboarding process decreases as a result. Watch the video in the “User Recordings” section just below to learn what happens when users try to register via Facebook.
2）USER RECORDINGS
By reviewing user recordings, you can tell why users are taking a certain route to a particular screen. Perhaps you’ll notice that users are spending quite a bit of time on an intervening screen, with some dropping off shortly after. Investigating this, you see that that screen delivers no value to users and should be removed from the onboarding process entirely.
See the recording below, taken with Appsee’s App Analytics, showing a user who cannot create an account with Facebook due to a technical problem, as indicated by the popup message. This will give you insight into why users are dropping off the registration screen and don’t convert into active users. You can see the heatmap recordings in the “Touch Heatmaps” section above.
3）REAL-TIME VISUAL ANALYTICS REPORTING
The real-time feature is important to understanding why users do what they do at a particular time. With visual reporting, you will be presented with an aggregate of all user actions, which will provide insight into your mobile users’ behavior. You might see that, upon first launching the app, users are confused by the UI of a particular screen, such as an element that looks like a CTA but is really just an image. This will help you to refine the onboarding process and, in so doing, maximize the interface’s usability and make the UI conform to users’ expectations.
4）A/B TESTING
Freemium third-party tools exist, such as Optimizely and Apptimize, and are well worth checking out. One of their advantages is that they enable you to make visual changes to an app without having to wait for approval from the app store. You can compare two versions of your onboarding process, distributing the traffic between the two versions evenly, and then select the best performing version.
http://www.smashingmagazine.com/2014/11/20/refining-your-mobile-onboarding-experience-using-visual-analytics/
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哼一首歌等日落 赞了这篇日记 2015-02-23 14:09:21
