周小冬：内容为王，是当下影视行业利益固化者的最大谎言！
【 泉 国 际 】
ZHOU XIAO DONG
- Pioneer movie character -
一位先锋电影人的肺腑之言
【 周小冬 ZHOU XIAODONG】
工人，社会人、音乐人、多行业职业经理人、商人、电影人的多重人生历练，使思想更成熟，理解更深刻，尤其在当下作为一位先锋电影制片人，对中国电影的发展有着独立的思考及前瞻的预判！
Zhou xiaodong, a worker, a social person, a musician, a multi-industry professional manager, a businessman, and a filmmaker, has experienced multiple life experiences, which has made his thoughts more mature and his understanding more profound. Especially at present, as a pioneer film producer, zhou xiaodong has independent thinking and forward-looking prediction on the development of Chinese films！
电影焦点人物— THE SCAM OF THE MOVIE PROFITEER
【内容为王是一句废话 Content is king is a nonsense 】
电影作为一种情感消费产品，先抛开它的艺术价值，最本质的评判是有没有把客户的喜、怒、哀、乐、悲、恐、惊消费出来，如果有，哪怕叙事再简单，结构再单一，这也具备了一部好电影的标准。如若再有艺术价值，那就能上升为精典电影。在当下影视行业高速发展的年代，让创作者静下心来广泛的深入生活、调研市场是绝大数做不到的，即使做也非个体力量能很好完成的，所以闭门造车，自嗨天才之作成为常态。但天才毕竟是少数，可是每个作品都是创作者的孩子，怎么看都是杰作，于是开始漫漫觅知音之旅。资本们快速进入乘火打劫往往借助先行的行业精英们的评判，于是后行屌丝精英们一一接受检阅，于是乎，最终劳动成果也就有了一个评判标准——内容为王！
毛主席说过，经验主义害死人。一个人的生命有限，自然感知也有限，而且也较易受个人好恶影响，即使一个专业的团队也最终多少会受其意见领袖所左右。电影剧本停留在一个单一的语境中，全靠观阅者脑补完成立体感体验，不乏有天才预判者，但毕竟是少数，而且后续的执行变数末定。既然院线电影尤其是商业片是观众用眼投票的本能选择，那么观众应该是你的最真实评判者，尤其是你的电影项目的目标观众，因为他们是本能的体验者。但绝大多数创作者是感性创作的，不会去提前锁定目标客户，甚至完成后也不知最终的核心灵魂组织在哪，所以能够裁定是否好内容一定是由真正懂得以市场为导向的，以客户为中心的从业者，用系统的市场测试方法得到的结果，甚至可以优化内容，创造出符合市场预期的好内容。所有产品无非是以产定销或以销定产的形式完成，但以产定销是有较高门槛的，不是一般人都够格的，我会在以后的文章中详述，今天不展开。
综上所述，电影肯定内容为王，业内很多一线大咖，尤其一些知名编剧逢场合就谈内容为王，真是可笑，内容为王其实是废话，是人皆都知的道理，做不好的东西只能靠忽悠，是走不远的。所以关键谁来裁定好内容！而且怎么创造好内容！从当下的现象来看，推崇内容为王倒像是些先行行业精英者们阻隔利益、掌控资源话语权的一种手段，因为俨然只有他们有这样的审美，进而屌丝们不得不呈贡检阅，真正精品要么剽窃要么收编，用大量精华滋养他们，是变相的掠夺，让强者愈强，不让该市场决定的都是利己主义！确实，怎么样让内容初始创作就能导入一种良性优化过程，是需要专业团队运用系统的目标客户调研测试手段协同打磨的，这方面，好莱坞已经很成熟了，有独立、专业的第三方团队来完成，国内这方面凡影科技公司己超前布局，但在制片实操方面还需要本土化，本人正在操作一部真正以市场为导向、真正以销定产的院线电影，尝试如何通过科学的、系统的、实效的市场打磨机制来创造出好内容。
总之，时代总是前进的，中国电影正从以产品为中心向以客户为中心的成熟市场化规律演化，希望从业者要学会真正了解市场，了解客户，毕竟你不是拍一部自己懂的艺术片，一定要提前锁定自己的精神契合者，哪怕再小众，也一定会有，与他们互动沟通，从而延伸影响更多的受众，这样的创作就会源于生活，高于生话了，才能导入真正内容为王的良性开端。
Movie cover of the year 2019
He stood his ground in the face ofdifficulties
【 以销定产 一个全新的商业电影量身定制的传奇A brand new commercial film tailoredto the legend】
FLOWERS BLOOM AND FADE
EDITING /© changquan
THE DIRECTOR /© duoduo
电影的寒冬只刚刚开始 / 春暖不一定花开
The film's winter is just beginning / spring does not necessarily warm flowers.
The joy of dreamers
Chairman MAO once said that empiricism kills people. A person's life is limited, his natural perception is limited, and he is more susceptible to personal likes and dislikes. Even a professional team will eventually be influenced by its opinion leader. The film stays in a single context, relying on the viewer's imagination to complete the three-dimensional experience, there are some talented prejudges, but after all, it is a small number, and the subsequent executive variables are undecided. Since cinema films, especially commercial films, are the instinctive choice of the audience to vote with their eyes, then the audience should be your most authentic judges, especially the target audience of your film project, because they are the instinctive experiencers. But the vast majority of the creator is perceptual creation, will not go to target customers ahead of time, even after the completion of the organization where also don't know the final core soul, so to be able to decide whether good content must be due to truly understand a market-oriented, take the customer as the center of the practitioners, with the system of market test results, and even can be optimized content, to create good content in line with market expectations. All products are no more than to produce sales or sales sales in the form of completion, but production sales is a higher threshold, not ordinary people are qualified, I will be detailed in future articles, do not expand today.
To sum up, the content of the film is definitely king, many of the industry's a-list celebrities, especially some well-known screenwriters every occasion on the content is king, it is ridiculous, content is king is nonsense, is the truth that everyone knows, do bad things can only rely on deception, is not far away. So the key is who decides the content! And how to create good content! From the point of view of the present phenomenon, promoting content is king seemed cut off some of the leading industry elite who interests, a means of voice control of resources, because they have such aesthetic, has only then had to chenggong review prick silk, truly high-quality goods either plagiarism or collected, with plenty of essence nourishing them, and is a disguised form of plunder, makes the strong stronger, don't let the market decide is self-interest. Indeed, how content can import a good initial creation and optimization process, is the need of the operation system of professional team target customer research collaborative grinding test means, the Hollywood already very mature, independent, professional third party team to complete, this respect every shadow technology company has domestic advanced layout, but also need localization in production field, I am a real market-oriented operation, real manufacturing-according-to-sale theatrical movie, try how to use the scientific, systematic, effective market polishing mechanism to create good content.
Anyway, time always forward, the Chinese film is from products as the center to take the customer as the center of the mature market evolution law, hope that practitioners learn to really understand the market, customer, after all, you're not making a oneself know art-house movie, be sure to lock himself mentally fit ahead of time, even the smallest, there must be also, interactive communication with them, so as to extend influence more audiences, such creation originates from life, higher than that of raw words, benign beginning to import the real content is king.
泉国际（香港）艺术平台全面代理国内外有前瞻性纯粹艺术家的艺术作品，欢迎当代艺术的藏家朋友收藏。
Springs international (Hong Kong) art platform comprehensive agent at home and abroad have a prospective pure artist works of art, welcome friends of contemporary art collectors collection.
泉国际（香港）文化艺术机构与PINKI品伊国际艺术馆战略联盟：从事中国当代艺术研究、收藏、展览的独立运作的艺术机构，专注于梳理和研究中国当代艺术的理念，进行高品质的国际艺术交流，打造国际化的中国当代艺术的艺术家聚集地。
北京地址：中国北京（宋庄）
上海地址：上海嘉定区杭桂路1100号1号4F
Springs international art institutions and PINKI museum of international strategic alliance: the famous creative brand PINKI international creative group, is engaged in the study of Chinese contemporary art, collection, exhibition of independent art institutions, focus on carding and research the concept of Chinese contemporary art, high quality international art communication, makes the internationalization the Chinese contemporary art artist colonies.
Address: Beijing museum of art in （songzhuang）, Beijing, China
Shanghai pavilion address: Shanghai jiading district HangGui road no. 1100, no. 1 and 4 f
Address: Hong Kong, 678, dun road, mongkok, Kowloon, Hong Kong overseas Chinese business center 15C
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