Impressive leaked data about Chinese shoppers on Black Friday
Impressive leaked data about Chinese shoppers on Black Friday
2015-12-06 WalktheChat WalktheChat
Increasing number of Chinese shoppers demand higher quality products from abroad. Shoppers used to have to travel abroad to avoid price arbitrage of foreign brands, now they can purchase products at the same or cheaper price with a few taps on the phone thanks to cross-border ecommerce platforms. Even better: they don’t need to worry about exchange rate, the purchase is in RMB.
Massive boom in Alipay Cross-border Black Friday sales
To make cross boarder shopping easier for Chinese shoppers, Alipay setup a special website: http://5.alipay.com/ for Black Friday sales. Users can view products from major US retailers. Each featured product directly takes user to the official shopping website of the US retailer, and users can make payment in RMB using Alipay.
Alipay released data about the Black Friday shopping for cross-border commerce:
The number of users participating in cross-border e commerce was multiplied by 7 compared to 2014
Average spending of each user decreased to 699RMB/person, as this cross-border shopping behaviour is becoming more popular for average users.
Tier 3 and tier 4 cities are the fastest growing cross border shopping groups
80% of users participating in cross border shopping event are first time customers. More Chinese shoppers sees cross border shopping as an alternative to Taobao
75% of shoppers are female
Clothing, cosmetics, baby product and health supplement represent 75% of total sales.
Number of Chinese users participate in Black Friday shopping is 7 time more than last year.
75% of shoppers are female. Gender directly impacts the product category: clothing, cosmetics, baby product and health supplement makes 75% of total sales.
Shanghai and Beijing make up over 34% of total sale volume.
More than half of cross border sales happens in south part of China.
Average spending per shopper decreased to 699RMB compared with 2014. More users sees cross border ecommerce as an alternative to shopping on Taobao, rather than a “luxury shopping trip”.
Note, if we rank this data by Province, instead of cities, Tibet ranked as number one province with an average of 1,284 RMB spent per shopper.
What are the platforms?
Chinese platforms: Amazon China, yMatou.com, Xiaohongshu.com, Tmall International, JD global
US department stores also joined the cross border ecommerce war by enabling users to checkout using Alipay. Stores include: Macy’s, Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus, GNC, Carter’s, Skinstore.com, Oscar de la Renta and MotoSportWant to keep learning about WeChat?
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2015-12-06 WalktheChat WalktheChat
Increasing number of Chinese shoppers demand higher quality products from abroad. Shoppers used to have to travel abroad to avoid price arbitrage of foreign brands, now they can purchase products at the same or cheaper price with a few taps on the phone thanks to cross-border ecommerce platforms. Even better: they don’t need to worry about exchange rate, the purchase is in RMB.
Massive boom in Alipay Cross-border Black Friday sales
To make cross boarder shopping easier for Chinese shoppers, Alipay setup a special website: http://5.alipay.com/ for Black Friday sales. Users can view products from major US retailers. Each featured product directly takes user to the official shopping website of the US retailer, and users can make payment in RMB using Alipay.
Alipay released data about the Black Friday shopping for cross-border commerce:
The number of users participating in cross-border e commerce was multiplied by 7 compared to 2014
Average spending of each user decreased to 699RMB/person, as this cross-border shopping behaviour is becoming more popular for average users.
Tier 3 and tier 4 cities are the fastest growing cross border shopping groups
80% of users participating in cross border shopping event are first time customers. More Chinese shoppers sees cross border shopping as an alternative to Taobao
75% of shoppers are female
Clothing, cosmetics, baby product and health supplement represent 75% of total sales.
Number of Chinese users participate in Black Friday shopping is 7 time more than last year.
75% of shoppers are female. Gender directly impacts the product category: clothing, cosmetics, baby product and health supplement makes 75% of total sales.
Shanghai and Beijing make up over 34% of total sale volume.
More than half of cross border sales happens in south part of China.
Average spending per shopper decreased to 699RMB compared with 2014. More users sees cross border ecommerce as an alternative to shopping on Taobao, rather than a “luxury shopping trip”.
Note, if we rank this data by Province, instead of cities, Tibet ranked as number one province with an average of 1,284 RMB spent per shopper.
What are the platforms?
Chinese platforms: Amazon China, yMatou.com, Xiaohongshu.com, Tmall International, JD global
US department stores also joined the cross border ecommerce war by enabling users to checkout using Alipay. Stores include: Macy’s, Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus, GNC, Carter’s, Skinstore.com, Oscar de la Renta and MotoSportWant to keep learning about WeChat?
Click here to follow our account!
