hermes bag engineering
IMSC study found that general business must have its own core competitive advantage,hermes bag, this advantage must have first have a market demand; second competitor is not Hello. Affect the procurement of industrial products generally have the following eight factors, eight areas in which you have better than others do? Diagram: 1,hermes bag, brand industrial sector procurement is the most valued brand, a product brand utility industry is very large. Because most industrial products are relatively large, relatively long life cycle, they can not take too much risk to try, never heard of the product. For example: construction machinery industry in recent years special attention to the product of a brand, XCMG,hermes bag, Liugong is the brand that has more advantages to closer and better. 2,hermes bag, the industry standard industry standard is a great emphasis on the procurement standards. This is to prove that a product is not really a prerequisite and pass the threshold. The product quality can not meet industry standards, it is impossible to NA caused buyers interested. For example: IT integration industry cares about the customer purchases more than price, service, they tend to have their focus on the importance of industry standards, Microsoft eat the sweetness in the above. 3, after-sales service as mentioned earlier,hermes bag, the industrial life cycle is generally longer, no one can guarantee there is no use of the product failure. Therefore, there is also special emphasis on industrial sectors to the service, improve service certainly is a great concern to buyers. For example: central air-conditioning industry in general are very focused customer acquisition service, why Haier central air-conditioning has been champion, reason is that Haier's service is the best. 4, customer relationship customer relationship refers to a business relationship to provide customers with the level of commitment and security. This standard can also be before the customers business and customer relationships to be corroborated. Stage of development clients, buyers are also very important, if not handled properly with the customer relationship, it is difficult to continue the smooth progress of the project. For example: medical equipment industry is the most typical attention to customer relations representative. 5, the performance of an industrial product performance is of buyers to pay attention to the most basic standards. This performance is that they certainly will not slack off, because they do not want to spend money on a poor performance of the product. For example: special focus on electric automation industry is the product of performance stability. 6, the quick fix quick fix is increasingly becoming a competitive force protection. Many companies are quick word on the efforts to seize market share. The standard in the industrial sector as well. If not the first time put forward solutions for customers, service support can not keep up with the customer will affect the development. 7, the price the price, it should be said is the most straightforward standards. Officially buyers generally have a psychological, the other is no problem, can you price a little bit, we deal. Therefore, the price is a one of the criteria can not be ignored. Common industrial sector is particularly price-sensitive customers concerned about the price. 8, supply capacity and supply capacity that should be said that buyers are more concerned about their partners at least can not delay the required product supply capacity, as it will affect business interests. This standard is also very critical. For example: auto parts suppliers passenger car industry is the customer care about most of the supply capacity. Comprehensive capacity assessment as shown: Ding Xingliang - large domestic customer marketing training the first person, 15 years of professional sales experience; 13 years of industrial marketing research background; 7 years for industrial training and consulting experience (engineering, IT, cars, etc.),hermes bag, known as the Published Books: Four big customer marketing Collection Series: SPIN-consultative selling skills, Courses: sales and process management of the project,