WundermanThompson：2023年美国黑色星球五报告pdf

Let's begin by looking at Black Friday 2022. During the Black Friday period, consumerswho participated spent on average $390.19.

Men spent on average more than women ($468.80 vs $357.54), while it was the25-34-year-olds who spent most ($449.76), and the over 65s the least ($244.50).

ln 2023, this overall figure looks set to rise, albeit only slightly, with consumers sayingthat they intend to spend on average $397.64.

Once again, men are set to outspend women ($457.09 vs $371.99), and the 25-34-yearolds will remain the highest spenders ($477.93).

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