翻译
Advertising agencies already know that the half of money they spent in advertisement are waste :the problem is that they don't know which one. Now, they face the challenge heavier than ever before, but the result is,they maybe waste the more advertising extraordinary budget. Over the years, the main advertising medium are newspaper, magazine, television, vidio, movie and outdoors.The most effective used to be television,when every countries only had two or three television channel, television advertising can be seen over 90 percent of customers. So that from bank to airline company to carmaker all invest a lot of money in television advertising.
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