——You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
——I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
——Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
——Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
——Stay Hungry. Stay Foolish.
1、We all have a short period of time on this earth,we probably only have the opportunity to do a few things really great and do them well,None of us has any idea how long we are going to be here,nor do I,but my felling is I've got to accomplish these things while I'm young.
2、Do you want to spend the rest of your life selling sugared water,or do you want a chance to change the world?
3、What drove me? I think most creative people want to express appreciation for being able to take advantage of the work that’s been done by others before us. I didn’t invent the language or mathematics I use. I make little of my own food, none of my own clothes. Everything I do depends on other members of our species and the shoulders that we stand on. And a lot of us want to contribute something back to our species and to add something to the flow. It’s about trying to express something in the only way that most of us know how—because we can’t write Bob Dylan songs or TomStoppard plays. We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That’s what has driven me.
4、My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary.Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation.Sculley flipped these priorities to where the goal was to make money. It’s a subtle difference, but it ends up meaning everything: the people you hire,who gets promoted, what you discuss in meetings.
5、Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.
6、The journey is the reward。
13、We didn't know much about each other twenty years ago. We were guided by our intuition; you swept me off my feet. It was snowing when we got married at the Ahwahnee, Years passed, kids came, good times, hard times, but never bad times. Our love and respect has endured and grown. We've been through so much together and here we are right back where we started 20 years ago—older, wiser—with wrinkles on our faces and hearts. We now know many of life's joys, sufferings, secrets and wonders and we're still here together. My feet have never returned to the ground.
——I always ask why you do things,and the answer you inevitably get are "oh that's just the way it's done ", Nobody knows why they do what they do,nobody thinks things very deeply in business.
——People get confused,companies get confused,when they started getting bigger,they want to replicate their initial success,and a lot of them think somehow there are some magic in the process,of how success is created.So they started to try to institutionalize process across the company And before very long,people get confused that the process is the content,and in my career,I found that the best people are the ones who really understand the content.
—— There is just tremendous amount of craftsmanship in between a great idea and a great prouduct,And as you evolve the great idea,it changes and grows,it never comes out like it starts.Because you learn a lot more,you get into the subtleties.It's that the process that is the magic.
——But the way we are going to ratch it up...our species,is to take the best,and to spread it around everybody,so everybody grows up with better things,and start to understand the subtleies of these better things
——It comes down to trying to expose yourself to the best things that humans have done,and try to bring these things in to what you are doing.
—— There was somethings beyond,sort of what you see everyday,there are something going on here in life beyond just a job,a family,2cars in the garage and a career.there's something more going on.
——Put a dent in the universe.
——Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful … that's what matters to me.
——"I saw my life as an arc and that it would end, and compared to that nothing mattered,You're born alone, you're going to die alone. And does anything else really matter? I mean, what is it exactly is it that you have to lose, Steve? You know? There's nothing."
——You have to do it over a sustained period of time,so if you don't love it,if you're not having fun doing it,you're going to give up.And that's what happens to most people,actually.If you really look at the ones that ended up,you know,being successful in the eyes of society,and the ones that didn't,oftentimes,it's the ones who were successful loved what they did so they could persevere,you know,when it got really tough.And the ones that didn't love it quit because they are sane.
——It doesn't matter very much,it's not what important,it's not what you come to work in the morning,it's not why any of our customers buy our prudut,so I think it's just good for us keep in mind,just remember,what we are doing and why we are doing it.
——Here’s to the crazy ones.The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.They’re not fond of rules. And they have no respect for the status quo.You can quote them, disagree with them, glorify or vilify them.About the only thing you can’t do is ignore them.Because they change things.They push the human race forward.And while some may see them as the crazy ones, we see genius.Because the people who are crazy enough to think they can change the world, are the ones who do.
——I’ve had a very lucky career, a very lucky life,I’ve done all that I can do.