All about ESPN: Disney’s challenges
- ESPN 娱乐体育节目电视网(Entertainment and Sports Programs Network)
Today’s earnings call will mark something of an anniversary for Bob Iger, the chief executive, though not one he cares to celebrate.
Two years ago this week he candidly told analysts about a loss of subscribers at its pay-TV sports channel, ESPN, by far the biggest contributor to group profits.
- candidly 直言
It was the stockmarket’s first serious reckoning with “cord-cutting”, the practice of dropping pay TV for services like Netflix, and it clobbered media stocks.
- cord-cutting 不再订阅电视服务
- practice 做法
- clobber 猛击
Since then all anybody wants to ask Mr Iger about is ESPN, not “Star Wars”.
: Iger 买了 Lucasfilm 得到星战版权
The network’s costs have risen due to increased rights fees to broadcast sports.
It’s also still losing subscribers: now fewer than 90m, down from 100m six years ago.
There is hope, though.
Mr Iger talks about ESPN becoming a “Netflix for sports”, including a new subscription streaming product.
Investors want to find out when that product will launch—and will dream of the day when Disney’s shares start performing like Netflix’s.