“Oh, no, there are lots of goods needs to pay in my shopping cart.”
“Oh, ooops, I spend my two months` salaries on the Double Eleven.”
“That sports shoes I bought are sooooo cheap, I couldn`t resist the low price temptation.”
On Double Eleven, each e-commerce enterprise, like Alibaba, JD, Amazon has been growing at insane amounts each year. According to BBC, Alibaba hit US$7.6 billion in the first 10 hours of the Double Eleven Day, and more than 1 billion was spent in the first hour. Therefore, if you have dreams of being part of a world record, here’s your chance.
While, have you ever really thought about that you are just the victim of the irrational consumption? Retailers , includes online shops actually use the way of “so-called discount, hunger marketing, bundle sales, advance sales to stimulate the consumers' desire of buying. I believe, facing the bewildering promotion, it is unavoidable for you to consume impulsively. Therefore, how to be a rational consumer is an essential lesson for us to learn. From your experience, how do you definite rational consumption? Let us talk about it this evening.