Changing The Channel: 12 Easy Ways To Make Millions For Your Business改变渠道：为你的企业赢得数百万的12个建议方法 (豆瓣)

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作者: MaryEllen / Michael / Tribby / Masterson

ISBN: 9780470375020
页数: 285
定价: 211.0
出版社: John Wiley & Sons
装帧: 精装
出版年: 2008-10-1

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简介 · · · · · ·

　　Changing the Channel offers you a detailed look at twelve of today's most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, dir... (展开全部) 　　