Tribes (豆瓣)

又名: 部落：一呼百应的力量
作者: Seth Godin

副标题: We Need You to Lead Us
ISBN: 9781591842330
页数: 160 页
定价: USD 19.95
出版社: Portfolio Hardcover
装帧: Hardcover
出版年: 2008-10-16

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简介 · · · · · ·

　　A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.
　　Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networ... (展开全部) 　　A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.
　　Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they’re enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
　　And so the key question: Who is going to lead us?
　　The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals— people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
　　If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
　　If you ignore this opportunity, you risk turning into a “sheepwalker”—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don’t do very well these days.
　　Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It’s not easy, but it’s easier than you think.　　

作者简介 · · · · · ·

　　Seth Godin
　　Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

豆瓣成员常用的标签(共11个) · · · · · ·

SethGodin(11) leadership(5) internet(3) 营销(3) 领导力(3) marketing(3) 思维(2) 影响力(2)

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芙蓉姐姐与她领导下的部落
laveri

　　这本书里有三个关键词，部落（tribe）,领袖（leader）,& 异端（heretic）　　　　在解释什么是部落之前，先说一下组织(organization)--我们生活中最常见的一种东西。　　　　组织是一种命令式的自上而下的架构，在一个组织中，你选择服从，或者失去你的工作，地位甚至小命。...... (2回应)

2009-01-03 6/6有用

《部落》核心摘要PDF下载
OurDearAmy(www.ourdearamy.com)

Seth 在这本《部落》中提出的“创建部落”，其实是有关影响力，有关连接，有关leadership. 渐渐觉得，也许营销就是跟leadership连接在一起的。用MM图把《部落》这本书的核心理念表达出来，大家可以复制这个链接，下载清晰的PDF版本（核心摘要）： http://www.ourdearamy......

2009-08-30 3/3有用

Tribe treibt——对Seth Godin的Tribes的读后感
Hofstadter(no puedo vivir sin amar)

Heidi Klum 在project runway 中总是喜欢说：“in fashion, one day you’re in, the next day you are out”。其实，在我们这个喜欢标新立异的时代，这个不断有吸引眼球的新名词，新理念出现的时代，谁又能总是处在潮流的最前端呢？但是潮流（和真的潮汐一样......

2008-12-22 3/3有用

概念营销
鹰流

其实更多是一个概念,借由部落这个概念,将当今这个时代里,每个人都可以通过Web2.0的工具,利用来成为新时代的领袖和领导.没有什么不可能的.......

2009-09-01

这里没有神奇的土壤
Bengle(道不行乘桴浮于海)

Seth Godin是营销大师，所以他可以办新书发布会，而且既可以收VIP的钱，又可以让免费入场的拥趸们一大早就在纽约的秋风中等待。所以他可以说，这就是tribe的力量。除了对于“异端”的无保留的支持之外──毕竟我的信仰是保守的──我大体赞同Seth的看法，但是我还是得说，这本书太“美国”了。这里没有那么神奇的...... (1回应)

2008-12-19