作者: Charlene Li / Josh Bernoff
副标题: Winning in a World Transformed by Social Technologies
ISBN: 9781422125007
页数: 286
定价: USD 29.95
出版社: Harvard Business School Press
装帧: 精装
出版年: 2008-04-21
ISBN: 9781422125007
页数: 286
定价: USD 29.95
出版社: Harvard Business School Press
装帧: 精装
出版年: 2008-04-21
简介 · · · · · ·
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.
When con... (展开全部)
When con... (展开全部)
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