出版社: Harper Collins
副标题: The Hidden Forces That Shape Our Decisions
出版年: 2008
页数: 294
定价: USD 25.95
装帧: Hardcover
ISBN: 9780061353239
内容简介 · · · · · ·
From Publishers Weekly
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greate...
From Publishers Weekly
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Predictably Irrational的创作者
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丹·艾瑞里 作者
作者简介 · · · · · ·
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.
Dan Ariely grew up in Israel after birth in New York. He served in the Israeli arm...
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.
Dan Ariely grew up in Israel after birth in New York. He served in the Israeli army and when 18 suffered third-degree burns over 70 percent of his body from an accidental magnesium flare explosion during training.
Ariely recovered and went on to graduate from Tel Aviv University and received a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day.
Ariely is the author of the book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, which was published on February 19, 2008 by HarperCollins. When asked whether reading Predictably Irrational and understanding one's irrational behaviors could make a person's life worse (such as by defeating the benefits of a placebo), Ariely responded that there could be a short term cost, but that there would also likely be longterm benefits, and that reading his book would not make a person worse off.
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Predictably Irrational的书评 · · · · · · ( 全部 726 条 )
《怪诞行为学》读书笔记
这篇书评可能有关键情节透露
传统经济学总是假设人是理性的,会自觉按成本-收益原则来行事,但行为经济学(怪诞行为学)则通过大量的实验证明现实生活了里存在大量非理性的现象,而很多非理性现象的背后其实是有章可循的,可以预测的。本书就介绍了十三种非理性的现象及分析结论,有些结论我觉得很适合在商... (展开)论坛 · · · · · ·
搜不到电子书,又没有引进翻译,郁闷~ | 来自刘未鹏pongba | 10 回应 | 2012-01-01 22:51:21 |
书的官网一直在更新 也很有趣 | 来自勤劳的小蜜蜂 | 2009-08-11 21:39:26 | |
我喜欢这本书的写作风格 | 来自换~ | 2 回应 | 2009-03-25 09:56:53 |
出中文版了!叫《怪诞行为学》! | 来自蜕变 | 1 回应 | 2009-03-22 18:13:48 |
本书摘要 | 来自ᴇsᴛ | 2008-12-30 14:09:36 |
> 浏览更多话题
这本书的其他版本 · · · · · · ( 全部15 )
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中信出版社 (2008)8.1分 18436人读过
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谁读这本书? · · · · · ·
二手市场
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订阅关于Predictably Irrational的评论:
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1 有用 鹤少夜 2012-01-25 02:27:32
有些启发.但书里实验的部分太多.占了不少字符
1 有用 caos 2010-07-24 09:32:33
quote Adam Smith的那几处比较精彩。Human beings are not truly rational也是一个不错的观点。但是,整体来说,这本书不是非常吸引人。
0 有用 Bill 2012-05-30 02:07:51
有意思
0 有用 海孩等pk14 2017-05-04 23:50:33
今年读完的第三本书。我看书实在是太慢了(不如说是听书)。例子和实验都很有意思。算是行为心理学的入门了。缺点是理论的部分很少大部分是描述实验结论给的很浅。准备找更多的心理学书看。
1 有用 Filo 2011-01-03 10:16:16
一些很有趣的实验。但是如果是从marketer角度希望获得更多insight可能会失望了。
0 有用 千斤sweet 2024-02-14 17:18:43 浙江
站在20多年前的角度看,研究者提出了行为经济学的新兴研究领域,用很多很有创意的实验设计,验证了这些现象,还是非常了不起的! 不过回到今天,作为一个该领域的研究者再看就比较浅显了,很多背后的心理机制并没有进一步展开,但或许是这20年来研究成果丰富的原因吧~ 作为大众,了解了解这些现象,应该还是比较有趣的~
0 有用 周驚才 2024-02-01 10:05:10 英国
reading list,真是很适合做reading list的书啊…
0 有用 好吃姐姐 2024-01-06 12:22:57 广东
以后有机会再来读完 属于只需要看takeaway就好的类型
0 有用 扌 2023-08-24 06:59:08 美国
LOL我也算是读了一本学术造假的作者的书了……
0 有用 Jo bad 2023-07-20 10:29:03 广东
稍微有点啰嗦,讲得又有点浅,但是是behavior economics不错的入门