Made to Stick (豆瓣)

又名: 让创意更有黏性
译者: 雷静译
作者: Chip Heath / Dan Heath

副标题: Why Some Ideas Survive and Others Die
ISBN: 9781400064281
页数: 304
定价: $14.97
出版社: Random House
装帧: Hardcover
出版年: 2007

8.9

(13人评价)

69.2%

15.4%

0.0%

想读在读读过

评价:

写书评
 X

登录 · · · · · ·

Email:

密码: 忘记密码了

在这台电脑上记住我

>还没有注册...
加入豆列
推荐

简介 · · · · · ·

　　Editorial Reviews
　　From Publishers Weekly
　　Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation,... (展开全部) 　　Editorial Reviews
　　From Publishers Weekly
　　Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)
　　Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
　　From Booklist
　　Based on a class at Stanford taught by one of the authors, this book profiles how some ideas "stick" in our minds while the majority fall by the wayside. Urban legends, conspiracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for "stickiness." This book explores what makes social epidemics "epidemic" and, as the Heaths cite from Malcolm Gladwell's Tipping Point (2000), defines the secret recipe that makes an idea viral. The principles of stickiness are examined--an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility--all packaged in an easily told story format. Taking these five stickiness attributes, the book offers numerous examples of how these properties make up the stories we are all familiar with--the urban legend about kidney theft and the razor blades supposedly lurking in Halloween candy. Exercises, checklists, and other tools are sprinkled throughout the book to help the reader understand and test how stickiness can be applied to their ideas, whether they are teachers, parents, or CEOs. Gail Whitcomb
　　Copyright © American Library Association. All rights reserved　　

豆瓣成员常用的标签(共24个) · · · · · ·

创意(13) 心理学(6) Communication(4) 商战(2) marketing(2) presentation(2) 创新(1) 思考(1)

喜欢读"Made to Stick"的人也喜欢 · · · · · ·

: The Age of the Unthinkable

: Brain Rules

: The Future of Management

: The Madwoman in the Attic

: 文明：乌托邦与悲剧

: 推背图点注评析

: The Struggle for Modern Tibet

: 人机界面设计

: 汉语的祖先

: 有效用例模式

书评 · · · · · ·
热门评论  最新评论我来评论这本书
X

登录 · · · · · ·

Email:

密码: 忘记密码了

在这台电脑上记住我

>还没有注册...

教你如何更容易有好创意
CiciDay(主)

中文就叫《让创意更有粘性》（"made to stick")。我个人认为是一本很不错的书。书的主要内容就是告诉我i们如何变得更creative,要知道，很少有人天生就是creative genius,但是，通过学习，我们可以使自己更容易有好的ideas。不说自己能成为一个创意界的Michael Jordan（毕竟那是上......

2009-08-26 1/1有用