作者: Kahneman, Daniel (EDT)/ Tversky, Amos (EDT)
ISBN: 9780521627498
页数: 840
定价: USD 61.00
出版社: Cambridge University Press
装帧: Paperback
出版年: 2000-09-25
页数: 840
定价: USD 61.00
出版社: Cambridge University Press
装帧: Paperback
出版年: 2000-09-25
简介 · · · · · ·
Choices, Values, and Frames presents an empirical and theoretical challenge to classical utility theory, offering prospect theory as an alternative framework. Extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussed. The book also elaborates on framing effects and other demonstrations that preferences are constructed in context... (展开全部)
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