作者: Paco Underhill
副标题: The Science Of Shopping
ISBN: 9780684849140
页数: 255
定价: 150
出版社: Simon & Schuster
装帧: 平装
出版年: 2000-06-02
ISBN: 9780684849140
页数: 255
定价: 150
出版社: Simon & Schuster
装帧: 平装
出版年: 2000-06-02
简介 · · · · · ·
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in ... (展开全部)
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