Positioning (豆瓣)

副标题: The Battle for Your Mind, 20th Anniversary Edition
ISBN: 9780071359160
页数: 246
定价: 212.0
出版社: McGraw-Hill
装帧: Hardcover
出版年: 2000-12-28

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简介 · · · · · ·

　　It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to anoth... (展开全部) 　　