作者: Geoffrey A. Moore
副标题: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
ISBN: 9780060745813
页数: 244
定价: $16.95
出版社: Harper Paperbacks
装帧: Paperback
出版年: 2004-12-01
ISBN: 9780060745813
页数: 244
定价: $16.95
出版社: Harper Paperbacks
装帧: Paperback
出版年: 2004-12-01
简介 · · · · · ·
Moore (Crossing the Chasm, HarperBusiness, 1991) claims that marketing technology-based products is different from marketing standard consumer products. He explores marketing stages through a discussion of the "Technology Adoption Life Cycle," which follows a product from birth to death and suggests a course of action for each phase. He also charts power distribution within a c... (展开全部)
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