The Search (豆瓣)

副标题: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
ISBN: 9781591840886
页数: 311
定价: $25.95
出版社: Portfolio Hardcover
装帧: Hardcover
出版年: 08 September, 2005

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简介 · · · · · ·

　　 What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
　　
　　 Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a ... (展开全部) 　　 What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
　　
　　 Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
　　
　　 But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
　　
　　 More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
　　
　　 No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.
　　
　　 Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.
　　
　　 Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.
　　
　　 For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.　　

豆瓣成员常用的标签(共53个) · · · · · ·

Google(37) 搜索引擎(17) Search(14) 商业(13) Business(9) searchengine(8) IT(7) web2.0(7)

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"The Search"论坛 · · · · · ·


有中文版	来自㋊㏣	2006-08-19
很不错的一本书！	来自caibonz	2006-03-22
Early story	来自Kangxi	2006-03-19

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豆瓣成员最受欢迎的书评 (4条) · · · · · ·

Google 的运气
Jean(moved like a patch of night)

"亚历山大图书馆是人类有史以来第一次企图把全人类的知识收集在一个地方，无论从空间上还是时间上来定义。我们最新近的一次企图呢？Google。" －布鲁思特尔卡里，创业者，网际网络档案创建人 “The library of Alexandria was the first time humanity atte...... (6回应)

2005-11-10 28/30人推荐

离完美搜索引擎还有多远
Jimsang

该书更多的从技术的视角解析ＧＯＯＧＬＥ，解析ＧＯＯＧＬＥ的二大核心技术优势－－ＰＡＧＥＲＡＮＫ和大规模集群式计算平台（可惜对后者着墨不多），通过解析Bill Gross/Goto/Overture更好的阐述了ＧＯＯＧＬＥ摸索商业模式的道路．作者不愧为＜连线＞杂志的创始人．......

2006-03-02 3/4人推荐

英文电子版本下载。
驿道

The Search 书真的不错。一直想看原版，但AMAZON上买书总觉得不够方便。好不容易找到一处，可下载英文原版的PDF. www.asiaing.com http://www.asiaing.com/index.php?option=com_content&task=view&id=70&I...... (8回应)

2006-04-09 3/6人推荐