作者: W. Chan Kim / Renée Mauborgne
副标题: How to Create Uncontested Market Space and Make Competition Irrelevant
ISBN: 9781591396192
页数: 237
出版社: Harvard Business School Press
定价: 278.0
装帧: Hardcover
出版年: 03 February, 2005
ISBN: 9781591396192
页数: 237
出版社: Harvard Business School Press
定价: 278.0
装帧: Hardcover
出版年: 03 February, 2005
简介 · · · · · ·
Winning by Not Competing: A Fresh Approach to Strategy
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profita... (展开全部)
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Blue Ocean Strategy
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- YangMi I introduce this book to everyone today.It re-difine the competion completely.The thinking of "open a blue ocean" will help us know the secret of running a empi...... (7回应)
2007-04-24
A must reading for strategic thinking in a diffe...
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- Helen(飘在美国大农村) I recommend everyone in business world or interested in business to read this book. It is not a book that can secure your sucess in the business world with fier......
2009-10-21
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