作者: W. Chan Kim / Renée Mauborgne
副标题: How to Create Uncontested Market Space and Make Competition Irrelevant
ISBN: 9781591396192
页数: 237
定价: 278.0
出版社: Harvard Business School Press
装帧: Hardcover
出版年: 03 February, 2005
ISBN: 9781591396192
页数: 237
定价: 278.0
出版社: Harvard Business School Press
装帧: Hardcover
出版年: 03 February, 2005
简介 · · · · · ·
Winning by Not Competing: A Fresh Approach to Strategy
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profita... (展开全部)
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Blue Ocean Strategy
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tivos
大四的时候上human resource management做project被逼着读的, 其实还是不错的一本书, 就是有点academic, 创新这东西非要系统化条理化, 其实不太现实.
11月17日读过
大四的时候上human resource management做project被逼着读的, 其实还是不错的一本书, 就是有点academic, 创新这东西非要系统化条理化, 其实不太现实.
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