博雅公关北京招聘PR人员

2009-11-10 12:47:02 来自: PRQuan(www.prquan.cn 公关人SNS家园)

博雅公关北京招聘PR人员

Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. Burson-Marsteller's seamless worldwide network consists of 72 Offices and 65 affiliate offices, together operating in 90 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world's leading communications services networks.
Burson-Marsteller is an Equal Opportunity Employer, EEO, AAE, MFDV.
A. Purpose:

As a member of the account team, an Associate assists the Client in researching and analyzing issues and assists in managing the day-to-day account administration.

B. Business Objectives:

By helping execute the Client's business plan, the Associate assists in adding Client value by helping the Client achieve their business objectives, solidifying the team's Client relationship and participating in new business.

II. Primary Responsibilities:

' Writes and distributes basic materials including pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, program elements and standby statements.
' Through news bureau activities, develop pitches and work with targeted media on story development.
' Handles standard media inquiries.
' Research and monitor Client's business and industry to maintain a current knowledge base.
' Assist in the research and preparation for new business pitches.
' Coordinates production and distribution of materials with internal service departments to create print and video products.
' Organize and implement events and promotions for the Client.
' Assist in account administration duties such as billing and activity reports.
' Represent Client at events or trade shows.
' Proactively develop relationships with external audiences (media, third party constituencies, etc.) to convey the Client's message.

III. Organizational Associations:

A. Supervision:

Depending on account structure, an Associate may report to a Senior Associate, Manager, or Director. An Associate works under limited supervision.

B. Internal Communications and/or External Vendors:

An Associate works with the junior staff at the Client, internal service departments, external vendors, news media, other Ad/PR agencies and account handlers at BM to service the Client.


IV. Skills Required:

' Must be good communicator orally and in writing in both Mandarin & English.
' Must have excellent interpersonal skills.
' Ability to work as member of a team.
' Ability to generate ideas and think creatively.
' Ability to work on multiple tasks simultaneously.
' Ability to organize and prioritize work under pressure.
' Ability to work with detailed information.
' Understand the principles of Perception Management.
' Skill in project management.
' Skill in delivering business presentations.
' Proficient in computer software.

V. Recommended Background:

' General knowledge of client or practice area focusing on consumer IT, FMCG, Luxury industries.
' General understanding of field of public relations, brand marketing & marketing communications.
' Good knowledge of media relations from key trade publications to national outlets.
' Some work experience in public relations or related field.
' University degree is a must.

Interested applicant may submit your application to samuel.zhang@bm.com

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