Techdirt 情报营利模式

2007-06-22 15:14:04 来自: IVenture

Techdirt’s core mission is to help people make better business decisions consistently, by getting the right information to the right people at the right time. We do this by combining the power of human experts, with the latest technologies, to turn raw data into valuable, relevant, accurate, reliable and (most importantly) useful information.

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Assemble a focus group of industry experts in minutes?
Get the smartest people in your industry analyzing your specific issues and challenges?

A dynamic and diverse group of experts ready to provide the insight and analysis your company needs

How it works 流程

1.Describe your issue
2.Bid for Analysis
3.Engage Experts Collaborate on Insights
4.Receive Analysis

是不是有点象疑难病症的远程会诊？

2007-06-22 15:27:26 IVenture

The Techdirt Insight Community 给了两个他们做的案例
　　
　　1. Verizon 求助专家加强网络中立性议案的理解及对未来商业的影响
http://www.techdirt.com/pdfs/verisign-tic-case-study.pdf
　　
　　2. SAP求助对博客关系的理解
http://www.techdirt.com/pdfs/sap-blogger-relations-case-study.pdf
　　
　　从他们的案例可以发现一个有趣的共同地方,整合专家博客的资源来解决客户求解的商业问题, 也回应了Techdirt 所言 We do this by combining the power of human experts！

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2007-06-22 16:48:10 IVenture

我认为Techdirt Insight Community运作框架有4个关键

关键1
we have found that the best insight actually comes out of the debate between two disagreeing experts -- and seeing where and how they disagree can be quite enlightening and useful.
观点/知识/情报价值是在争论中产生的

关键2
Expert bloggers are awarded for their overall participation, rather than just a single response.
利润由参与专家分享而不偏某人独享

关键3
博客情报官负责寻找联络行业专家

Do you have expert bloggers with insight in my area?

If there are not enough qualified expert bloggers, we then have our staff of professional "BlogFinders" search out the blogosphere for qualified bloggers, and invite them into the community. Our BlogFinders do this quite frequently and can very rapidly find excellent qualified bloggers with insight into your area.

关键4

如何建立“专家知识”评估机制

How do I know if the expert bloggers are any good?

Techdirt’s analyst staff carefully reviews the expert bloggers in the system for quality. Effectively, their blogs act as their resumes, and only those with real insight are allowed into the community. This method has a few advantages. First, it guarantees that they really do have insights into the topic at hand (rather than a typical resume that just shows they worked in a particular field). Second, it shows that they can and do communicate well. Again, that is not always evident from a traditional resume. Finally, and most importantly, our analysts review the overall community of expert bloggers -- so there is already a level of peer review. For example, we see if other expert bloggers in the space link to them or respond to their posts, and that helps Techdirt judge whether or not the expert bloggers have specific quality. In other words, you are getting the best of the best.

Also, once the expert bloggers are in the system, they are constantly rated. Each post they submit is rated on a 1 to 5 star system, and we record their average ratings. On top of that, expert bloggers receive a cumulative rating based on satisfaction from clients that lets us rank the expert bloggers and certify them to specific levels of quality. Underperforming expert bloggers are either removed from the system or simply receive no further issues for insight.

Finally, on all submitted issues, Techdirt analysts review the final submissions and will remove any that are not up to the level of quality demanded by our customers.

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2007-06-22 16:50:02 IVenture

令我困惑的是这方面的公司的市场需求到底有多大？
这方面的市场应如何培育起来呢？

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