Harnessing Web 2.0 for Competitive Intelligence

What is Web 2.0?
Answer: A New Window into your Competitors.

Learn how to gain new CI insights with popular user-to-user interactive Web 2.0 applications such as blogs and networking sites . Commonly referred to as social media, these new forms of web communication form collective intelligence that can become competitive intelligence with the right approach and the right tools.

Last year social media exploded on the web. Now with the popularity of blogs, media generated by both business and individual consumers, online social networks, company to customer and consumer to consumer brand discussions are occurring on the internet for everyone to see.

Tapping into these raw, unfiltered, and uncensored discussions can provide some of the most timely and accurate insights into competitive issues that you can find. Join us for a panel discussion with some of the area’s leading CI and social media experts to answer questions like:

• How companies are using social media to communicate and influence customers?

• How are business and individual consumers using social media?

• Where to find these discussions?

• What can be learned from them?

• What tools are available for monitoring and measuring these discussions?

• How can social media help me achieve my competitive goals?