注:本活动完全免费, 先报先得, 报名截止时间为11月6日中午12点正, 我们将在11月8日前与您邮件确认报名结果!
报名方式:
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普通网友请到
http://my.educationuk.cn/event/getEvent.do?event_id=2822 报名参加!
介绍:
体育管理和营销是不容小觑的商机。 随着各种大型体育赛事，如奥运会和即将到来的亚运会的接踵而来，中国已成为世界体育运动的巨大潜在市场，各大体育品牌、俱乐部和运动员都争先恐后地在这里开拓立足点。
成功的体育和足球商业运作要求优秀的管理、市场以及品牌推广能力，并要求对运动本身具有独特的视野和激情。以足球为例，现代足球早已不仅仅是球场上发生的赛事那么简单。如今的足球俱乐部拥有国际化的影响力，而且在世界各地拥有大型的国际机构和数以百万的球迷。商业、管理和市场领域最出色的精英们正努力在足球和其他体育运动方面获得更大的发展。
英国足球产业管理领域的知名专家Simon Chadwick将做客智慧课堂，与我们分享他具有挑战性的工作，以及同团队一起向足球运动顶峰攀登中的艰辛，和沿途的风光。
演讲人简介
Simon Chadwick-体育商业战略与市场营销教授
Simon是考文垂大学商学院的体育商业战略与市场营销教授。他拥有经济学学位，后来又取得了人事管理学的职业证书，供职于一家酿酒公司。此后，西蒙回到大学校园继续学习，在伦敦大学获得教育学位，毕业后担任继续教育教师，然后成为大学讲师。在此期间，他先后获得了硕士和博士学位；他的博士学位在利兹大学得到，博士论文课题是足球球衣广告赞助权交易。在他的教学生涯中，西蒙曾两度在考文垂大学执教，还曾供职于利兹大学和伦敦大学。
Simon从事体育的相关研究和教学已经将近15年。尽管对足球情有独钟，但他也曾研究过多种其他体育项目，如网球、赛车、田径和自行车。此外，西蒙曾与一些世界上最大最知名的体育组织合作，如欧洲足联和国际网联。他的主要兴趣是体育营销、体育商业开发和职业体育战略，经常应邀就很多问题发表评论或演讲，其范围包括体育场迁址、球员转会市场、大型体育比赛的后续影响、体育竞赛的结构组织、体育产业的管理，以及体育的金融问题。他的研究成果已在包括中国、美国、巴西和德国的世界各国媒体上被引用三千多次。
关于挑战！：挑战！足球管理者是关于体育管理的挑战赛，参赛团队需要模拟管理一支足球队。更多关于比赛的信息，请浏览我们的官方网站：
http://www.educationuk.cn/tiyan/pitch/
关于考文垂大学商学院博士研究机会，点击这里查看详细信息。
Achieve your goals
Smart talk with Simon Chadwick
Time and place:
18:30-20:00, Monday, 9 November
Seminar Hall, White Administration Building
Shanghai University of Finance and Economics
777 Guoding Road
Sports management and marketing is big business. Following the huge amount of interest in events such as the Olympics and the upcoming Asian games, China with one of the biggest potential markets in the world has sports mega brands, teams and athletes are all clamouring to develop their foothold in here.
It is well publicised that modern football is no longer just about what is happening on the pitch.
Football clubs have huge global institutions with international reach and millions of fans world wide. Some of the brightest business, management and marketing talents are currently exploring the boundaries of developing not only football but sport in general across the globe.
The challenges of the sports and football business require the very best management, marketing and branding skills as well as unique insights and genuine passion for the game.
One of Britain’s top experts in the field, Professor of Sport Business Strategy and Marketing of Coventry University, Simon Chadwick will present us with a unique insight into the day to day challenges, what it takes to reach the top of the game and how not to get relegated!
Speakers' background:
Simon Chadwick, Professor of Sport Business Strategy and Marketing, Coventry University.
Simon is Professor of Sport Business Strategy and Marketing at Coventry University Business School. He has been researching and teaching sport for almost fifteen years. Although he has a particular interest in football, he has nevertheless been involved in research related to sports including tennis, motorsport, athletics and cycling. Moreover, Simon has worked with some of the biggest and best-known sports organisations in the world, such as UEFA and the International Tennis Federation. His particular interests are sport marketing, the commercial development of sport, and strategy in professional sport, but Simon is often asked to comment widely, or present, on subjects ranging from stadium relocation and the football player transfer market, through to the legacy of sporting mega-events, the structure of sporting competitions, governance in sport and sport’s financial matters. As such, he has been quoted more than three thousand times in media across the world, including in places as diverse as China, the United States, Brazil and Germany.
About The Pitch: The Pitch is a Sports management challenge where teams take on the task of managing a football team. More information about the competition please visit
http://www.educationuk.cn/tiyan/pitch/
For PhD in Coventry University Business School, please click here for more information.
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