来自: paranoid (上海)
创建时间: 2006-09-24 19:13:47 最后修改时间: 2009-09-29 16:57:56
Maybe literature in this list is a bit more academic oriented, in other words, discovery oriented. It does not mainly target the consumers of marketing research but the producers.
23/24人推荐
我不喜欢
共 95 个条目· · · · · ·
|
2009-12-01 17:19:21添加
1.
Marketing Research
作者 : Naresh K Malhotra/SPSS |
|
2008-10-06 11:56:28添加
2.
市场营销研究：应用导向（第4版）
作者 : （美）马尔霍特拉 |
|
2009-05-11 23:37:23添加
3.
营销调研方法论基础(第9版)
作者 : 丘吉尔/拉柯布奇 |
|
2009-09-29 16:57:56添加
4.
Principles of Marketing Research
作者 : Richard P. Bagozzi (Editor) |
|
2006-11-09 13:52:56添加
5.
Essential Readings in Marketing
作者 : McAlister, Ruth N. Bolton/Ross Rizley |
|
2006-10-12 22:13:51添加
6.
Handbook of Marketing
|
|
2006-10-12 22:14:28添加
7.
The Handbook of Marketing Research
作者 : Grover, Rajiv (EDT)/ Vriens, Marco (EDT) |
|
2006-09-24 19:25:09添加
8.
Marketing Scales Handbook Volume IV
作者 : II, Gordon C. Bruner/Paul J. Hensel/Karen E. James |
|
2006-09-24 19:29:16添加
9.
Handbook of Marketing Scales
作者 : William O. Bearden/Richard G. Netemeyer |
|
2006-09-24 19:32:29添加
10.
Advanced Methods of Marketing Research
|
|
2006-09-24 19:30:58添加
11.
The Craft of Research, 2nd edition (Chicago Guides to Writing, Editing, and Publishing)
作者 : Wayne C. Booth/Joseph M. Williams/Gregory G. Colomb |
|
2008-12-26 20:59:44添加
12.
Publication Manual of the American Psychological Association
作者 : Not Available (NA) |
|
2008-12-26 21:00:30添加
13.
Writing Marketing
作者 : Stephen Brown |
|
2006-09-24 19:25:56添加
14.
Research Design
作者 : John W. Creswell |
|
2008-12-26 20:39:54添加
15.
Designing and Reporting Experiments in Psychology
作者 : Peter Harris |
|
2006-09-24 22:56:29添加
16.
实验设计与分析
作者 : 蒙哥马利 |
|
2006-09-24 22:58:24添加
17.
Experimental and Quasi-Experimental Designs for Generalized Causal Inference
作者 : William R. Shadish/Thomas D. Cook/Donald T. Campbell |
|
2008-12-26 20:41:54添加
18.
Design and Analysis of Experiments, Advanced Experimental Design (Wiley Series in Probability and Statistics) (Volume 2)
作者 : Klaus Hinkelmann/Oscar Kempthorne |
|
2008-12-26 20:43:12添加
19.
Modern Experimental Design
作者 : Ryan, Thomas P. (NA) |
|
2008-12-26 20:44:24添加
20.
Statistical Analysis of Designed Experiments
作者 : Ajit C. Tamhane |
|
2009-08-31 16:39:28添加
21.
Encyclopedia of Survey Research Methods (2 Volume Set)
|
|
2008-12-26 20:38:47添加
22.
Questionnaire Design
作者 : Ian Brace |
|
2007-01-18 23:02:45添加
23.
Asking Questions
作者 : Norman M. Bradburn/Seymour Sudman, Brian Wansink |
|
2006-09-24 19:28:57添加
24.
Multivariate Data Analysis (6th Edition)
作者 : Joseph F. Hair/Bill Black/Barry Babin/Rolph E. Anderson/Ronald L. Tatham |
|
2006-09-24 19:26:57添加
25.
Applied Multivariate Statistics for the Social Sciences
作者 : James P. Stevens |
最新留言 · · · · · · ( 查看全部 )
- 小囧蛙 : 谢谢你的整理，很有用，收藏了 11-18 16:39
- paranoid : In comparison to solid grasp of quantitative techniques, it is more critical to develop the insights and curiosity to identify both interest... 2008-12-30 15:56
- Kun : I am a beginer. What I actually care about in this time is how to step in the marketing research field. Based on this purpose, which one you... 2008-12-01 15:54